(brand identity, art direction, package design, photography)
Allumer
BRIEF
Driving factors that continue to contribute to the climate crisis include overconsumption, neglect, and greed from large corporations. In this branding project for Allumer, a coconut wax based candle company, I propose the realistic possibility of living regeneratively in a capitalist society. Allumer encourages consumers to adopt new perspectives surrounding consumption by inviting them to participate in a closed-loop process with the potential for permanence in their everyday lives. With a portion of proceeds allocated to reforestation efforts, Allumer dedicates its craft to candle lovers and a regenerative future for all of humankind.
PROBLEM
Overconsumption, wasteful packaging, and overflowing landfills are contributing to our climate crisis. How can we encourage people to be more sustainable, mindful consumers?
SOLUTION
Offer them a chance to participate in closed-loop consumption with a sustainable, inclusive, attractive brand: ALLUMER.
