Below are a couple different projects I have completed from ideation to production at Busey Bank.
Busey Bank
BCreative
BRIEF
Busey Bank’s BCreative campaign aims to promote creativity and financial literacy among children.
(Art Direction, Brand Identity)
GOALS
Design a logo reflective of the campaign’s goals and Busey Bank branding. Create an illustration and translate it into social media graphics and an animation.
SOLUTION
A 15-second animation and (3) social media graphics depicting light-hearted illustrations, reminiscent of creative childhood memories such as coloring, imperfect illustration, and crafts, combined with Busey Bank’s brand colors.
Busey Bank 2023 Brand Guide
(Art Direction, Brand Identity, Editorial, Design System)
ASSIGNMENT
Update the Busey Bank Brand Guidelines booklet to reflect the new visual branding. Clarify any unclear instruction and add more white space by eliminating unnecessary accents and redundant information. Go for an minimalistic look.
SOLUTION
A visually minimalistic Busey Bank Brand Guide reflecting the new and updated visual branding. A grid system was used in order to create a sense of visual organization and simplicity. Additional sections and elements were added to the brand guide: Who We Are, Design Elements, X-Values, Stroke Weight, Compliance Requirements, and more.
